CocoaMAP is a global platform for measuring progress and tracking results in sustainable cocoa. It was announced this past June at the World Cocoa Foundation’s Partnership Meeting that was held in Washington, DC. The innovative platform is envisioned to be a web-based system with tools and data to track activities and key indicators across the cocoa sector, with a focus on sustainable cocoa systems and practices. This initiative is being developed by the World Cocoa Foundation (WCF) and supported by its membership of over 100 companies and brands around the world. In addition, a broad network of stakeholders including development agencies, producing-country governments, NGOs and research institutions have provided guidance and expertise to help launch CocoaMAP. WCF hopes to bring the system online by 2013. “Supporters of this initiative are confident that CocoaMAP sets a new standard for sustainable commodities across the board, and will help guide future strategies and investments as more information becomes available to users ranging from business leaders to policy makers,” comments Bill Guyton, president of the World Cocoa Foundation.

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