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Measuring Success

Designed by WCF and slated for launch in early 2013, Cocoa Measurement and Progress (CocoaMAP) is a global platform of critical cocoa sector indicators developed with multi-stakeholder input.

CocoaMAP—A Global Sustainable Platform

CocoaMAP is web-based tool that will collect and consolidate a range of relevant data for the cocoa industry. CocoaMAP will track progress and help advance sustainable cocoa production by:

  • Providing a real-time snapshot of industry activity.
  • Measuring progress in the cocoa sector at the macro and micro level.
  • Providing a holistic perspective of the health of the cocoa sector.
  • Supplying information on product that is imported and consumed.
  • Enabling learning about the industry and sustainable cocoa systems.

CocoaMAP’s Global Benefits

Beyond advancing sustainable production and improving field programs and research, CocoaMAP will bring benefits to all members of the cocoa supply chain by sharing best practices and serving as a credible resource for information on the sector and sustainable cocoa systems. As a result, we will continue to see the measurable progress of our impact for generations to come. 

CocoaMAP Stakeholders

Stakeholders include World Cocoa Foundation (WCF) member companies, origin country governments, international organizations, certification groups, development agencies and foundations, NGOs, and implementers working in cocoa-growing regions. Their input, feedback, and expert review towards CocoaMAP is a driving factor of the initiative; their strong support is greatly appreciated. The current stakeholders group consists of representatives from the following organizations:

Armajaro Trading, Ltd.

Barry Callebaut

The Bill & Melinda Gates Foundation

Blommer Chocolate Company


Clif Bar

Compania Nacional de Chocolates

Continaf B.V.



The German Development Corporation (GIZ)

Guittard Chocolate Company

The Hershey Company

The Sustainable Trade Initiative (IDH)

International Finance Corporation

ISEAL Alliance

The Manufacturing Confectioner

Mars, Incorporated

Mondelez International



Petra Foods Limited

Starbucks Coffee Company




World Bank

World Wildlife Fund

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