RSPO’s Director Market Transformation, Dr. Inke van der Sluijs, a PhD holder in biology, joined the RSPO in November 2013. Inke’s role in the RSPO secretariat is to lead the global market transformation by working with regional teams to ensure that supply and demand of certified sustainable palm oil continues to grow. Supply of certified sustainable palm oil should be met by demand for positive impact on the ground. The focus of this work is on mature markets like Europe and North America but also on key consumption markets like Indonesia, India, and China. For Africa and Latin America, as new frontiers the focus is on sustainable production and creating local market demand. Inke works with the Shared Responsibility Unit and Working Group on ensuring that the downstream members develop sustainable sourcing, environmental, and social policies. In addition to that, she also supports the Market Development Standing Committee.