Marcela Botana

Marcela Botana is the leader of Market Development at Worldpanel Division. One of the world´s leading market research and data analysis companies, where one of her responsibilities is to lead the Thought Leadership & Content Area for the Latin American region.

For over  20 years  Marcela has successfully guided major CPG companies such as Unilever, Coca-Cola, Mondelez and other multi-national companies.  Understanding and exploring consumer behaviour and consumption trends to bridge the gap between data insights and business impact. Been recognized multiple times as partner and agency of the year.

Marcela leveraged an academic blend of communication and business expertise to analyse data effectively, craft compelling narratives, and drive business.